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Job Type: Interim (W-2)
Location: Spring, Texas
Posted: 2/5/2018

McKinley Marketing Partners is seeking a Digital Marketing Search Specialist for a project opportunity with an oil & gas client in Spring, TX.  While on this team, you will provide digital expertise and guidance to marketers for the company worldwide. The objective is to increase their digital competency and enable these marketers to be better decision-makers, digital practitioners and agency customers.

Position Overview

  • Updating/overhauling Search Engine Optimization Digital Marketing Playbook to broaden scope to Search Marketing (with relevant, associated updates to Paid Media and Content Marketing Digital Marketing Playbooks as well)
  • Updating the SEO instructional guide (specific best practices)
  • Drafting a brief template for best in class Search + Content Audit to be used by local business teams (including recommended deliverables, activities, timeline, mandatories)
  • Updating the Content Marketing instructional guide (editing, adding specific best practices for content audit, editorial calendars, etc.)

Qualifications and Experience

  • Bachelor’s degree in marketing or related field
  • Working knowledge of SEO, SEM, content marketing and how all three specialties intersect
  • Creating keyword strategy, including keyword list development, research, and keyword management
  • In-depth experience with SEO tools, SEM technologies
  • Research, and editorial skills
  • Problem-solving skills
  • B2B and B2C marketing skills
  • Familiarity with customer experience, digital marketing, social media, content and paid media tactics
  • High level of independence and efficiency with very good organization skills and structured work approach
  • Proficient computer skills, with working knowledge of Microsoft PowerPoint and Word

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