Job Type: Interim (W-2)
Location: Spring, Texas
Posted: 2/5/2018

McKinley Marketing Partners is seeking a Digital Marketing Search Specialist for a project opportunity with an oil & gas client in Spring, TX.  While on this team, you will provide digital expertise and guidance to marketers for the company worldwide. The objective is to increase their digital competency and enable these marketers to be better decision-makers, digital practitioners and agency customers.

Position Overview

  • Updating/overhauling Search Engine Optimization Digital Marketing Playbook to broaden scope to Search Marketing (with relevant, associated updates to Paid Media and Content Marketing Digital Marketing Playbooks as well)
  • Updating the SEO instructional guide (specific best practices)
  • Drafting a brief template for best in class Search + Content Audit to be used by local business teams (including recommended deliverables, activities, timeline, mandatories)
  • Updating the Content Marketing instructional guide (editing, adding specific best practices for content audit, editorial calendars, etc.)

Qualifications and Experience

  • Bachelor’s degree in marketing or related field
  • Working knowledge of SEO, SEM, content marketing and how all three specialties intersect
  • Creating keyword strategy, including keyword list development, research, and keyword management
  • In-depth experience with SEO tools, SEM technologies
  • Research, and editorial skills
  • Problem-solving skills
  • B2B and B2C marketing skills
  • Familiarity with customer experience, digital marketing, social media, content and paid media tactics
  • High level of independence and efficiency with very good organization skills and structured work approach
  • Proficient computer skills, with working knowledge of Microsoft PowerPoint and Word

Sign In

Not a member? Register

Related job openings

Digital Marketing and Analytics Specialist

Are you a creative and innovative digital marketing professional looking for an opportunity to be an influential member of a great organization? Can ... see more

Search Analytics Marketer

McKinley Marketing Partners’ large, well-known non-profit in DC is seeking a Search Analytics Marketer to join their Digital Marketing ... see more

Organic Search Marketer

McKinley Marketing Partners’ large, well-known nonprofit client in DC is seeking an Organic Search Marketer to join their Digital Marketing ... see more

Marketing Specialist

Are you looking to work at a nonprofit organization and have helped lead and develop integrated marketing campaigns? Then we have a great opportunity ... see more

Digital Marketing Director

Are you an experienced Digital Marketing professional looking for a career-changing Directorship? Then look no further, as we have a ... see more

Digital Marketing Manager

Are you a marketing professional with strong experience in managing digital campaigns and utilizing different marketing channels? Are you able to ... see more

Digital Producer

McKinley Marketing Partners’ large non-profit client in DC is looking for a Digital Producer to join their team for a month long contract. ... see more