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Job Type: Interim (W-2)
Location: Washington, D.C., DC
Posted: 3/3/2017

McKinley Marketing Partners' large non-profit client in DC is seeking a Digital Marketing Intern. This internship will be onsite at the client's DC location and will start in early May and end in early August. This is a full-time, paid internship and is available to MBA students only. 

Position Overview

  • Develop and implement marketing plans that will contribute to successful and profitable launches
  • Manage both paid and non-paid online campaigns and various channels including email, display, paid search, sweepstakes, social and new media
  • Determine return on investment for marketing programs to optimize campaigns and make recommendations to increase effectiveness and efficiency
  • Manage campaign-level budgets ensuring the most efficient use of funds to meet goals
  • Analyze and report on campaign performance on a weekly and monthly basis
  • Work with product management to improve conversion processes and other on-site improvements to facilitate acquisition campaigns for memberships & site registrants

Qualifications

  • Must be pursuing MBA with 3+ years of digital marketing experience 
  • Ability to think strategically, analytically and creatively is a must
  • Understanding of common digital marketing strategies
  • Strong analytical and technical skills, including experience using reporting applications
  • Excellent written and oral communication skills

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