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Job Type: Interim (W-2)
Location: Washington, District Of Columbia

McKinley Marketing Partners’ large and well-known non-profit in DC is seeking a Digital Marketing Manager-Paid Media for a long-term contract role. The Digital Marketing Manager-Paid Media will take projects from concept to implementation, find innovative approaches to connecting with key audiences, successfully troubleshoot issues that arise, and possesses the ability to work independently to solve issues.

Responsibilities

  • Write marketing plans that articulate effective and innovative content marketing strategies and tactics, as well as drive toward organizational goals
  • Oversee the launch of campaigns and iteratively measure and optimize results
  • Manage paid media budgets with performance, cost efficiency, scale, and accuracy in mind
  • Work with internal campaign or program managers, as well as contacts at third-party paid marketing platforms to develop strategic advertising for external promotion
  • Manage the implementation of campaign tracking codes and reporting of digital metrics via Adobe SiteCatalyst for the purposes of performance management and optimization
  • Analyze and report on campaign performance on a weekly and monthly basis; identify trends and opportunities for improvements
  • Collaborate with internal partners, including teammates, business units, and subject matter experts to develop an understanding of both current and new initiatives
  • Present annual and campaign-specific strategic plans and performance updates to key internal stakeholders; facilitate conversations regarding content campaigns and strategy with other business units
  • Ensure all digital assets and ad placements are consistent with the client’s brand guidelines and meet legal requirements
  • Stay current on industry trends and technological developments all while applying the best thinking and practices to the client’s paid media campaigns

Requirements:

  • Bachelor’s degree in marketing or other applicable area of study
  • 5+ years of experience developing digital marketing strategies in an agency, corporate, public sector, or non-profit environment
  • Previous digital paid media management experience is required and content marketing experience is preferred
  • Proficiency in all Microsoft Office programs
  • Proven track record of using data, analytics to direct and measure campaign performance
  • Working knowledge and understanding of paid content marketing platforms, mobile, paid social media ads, etc.
  • Ability to develop and manage digital marketing strategy and tactics
  • Demonstrate excellent understanding of, and ability to work within, a complex organization and a matrix management system
  • Exceptional written and verbal communication skills

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