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Job Type: Contract-to-Hire (W-2)
Location: Mclean, VA

McKinley Marketing Partners’ large and well-known client in McLean is seeking a Digital Marketing Manager for a contract to hire opportunity. The Digital Marketing Manager will administer the digital marketing interfaces, mobile apps, and manage data. The ideal candidate will be qualitative, detail-minded, and results-oriented, as well as possess a solid understanding of basic marketing principles.

Responsibilities:

  • Operate and administer Eloqua for the business line to include email sends, executing marketing campaigns, implement landing pages, reporting, campaign analysis, develop forms and manage contact data and mailing lists
  • Manage customer contact and profile data, maintaining the quality of contacts, de-duping, cleansing, creating segments, and coordinate interfaces with other systems
  • Lead the operation and manage the content on a mobile app : onboard users, maintain the user base, publish information, and provide input to overall long-term content and user strategy
  • Administer Cvent for event registration, Robohead for marketing workflow management and SharePoint for internal collaboration
  • Support other marketing strategies and conferences as needed

Requirements:

  • Bachelor’s degree in marketing or other applicable area of study
  • 5+ years of experience developing digital marketing strategies
  • Advanced experience using Eloqua
  • Strong marketing data management and analysis experience, including the ability to analyze, manipulate, cleanse and manage large sets of customer data
  • Advanced experience with Microsoft Excel/Access working with large data sets, querying and reviewing data and data cleansing
  • Knowledge of CrowdCompass Cvent, Robohead and SharePoint
  • Ability to develop and manage digital marketing strategy and tactics
  • Experience preparing reports and presentations for executive audiences
  • Demonstrate excellent understanding of, and ability to work within, a complex organization and a matrix management system
  • Exceptional written and verbal communication skills

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