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Job Type: Direct Hire
Location: Irving, Texas
Posted: 2/5/2018

Are you an experienced Digital Marketing professional looking for a career-changing Directorship? Then look no further, as we have a can’t-pass-up opportunity for you! Specifically, our Dallas-area international retail client is seeking an experienced Digital Marketing Director for an upcoming role. This role will develop and execute the digital marketing strategy that generates revenue through online channels for an exciting and growing brand.

Responsibilities:

  • Create, implement and execute the digital strategy plan to include website, email, blogging, social media, SEO, PPC campaigns to increase site traffic
  • Develop and implement online sales plan for business to business sales including integrating the digital strategy plan
  • Evaluate and make website development recommendations to improve customer acquisition and retention
  • Liaise with marketing team players and other vendors to implement digital marketing initiatives to support business to business marketing and sales
  • Collaborate with internal resources to improve usability, purchase flow and conversions
  • Manage the analysis of digital metrics and channel effectiveness and refining strategies based on results
  • Develop and implement search engine marketing tactics to include SEO/paid search
  • Responsible for online product and pricing propositions
  • Work closely with internal stakeholders to develop online applications of new propositions including, but not limited to, loyalty programs, referral programs, and cross-selling

Requirements:

  • Bachelor’s degree in marketing or related field; MBA preferred
  • Eight to twelve+ years of digital marketing experience
  • Prior experience successfully leading a Digital Marketing Department in developing and executing its digital marketing strategies
  • Ability to communicate and drive results with people at all levels
  • Detail oriented with strong organizational and follow-through skills
  • Able to demonstrate experience in taking new initiatives from planning to execution (product, service, channel, proposition, etc.)

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