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McKinley Marketing Partners’ Manhattan digital communications client is seeking a CPG Digital Strategy Consultant to join their growing international team. The CPG Digital Strategy Consultant will help clients achieve digital change and growth.
-Leading client strategy engagements including: conducting stakeholder interviews, undertaking competitor research, determining client requirements, developing site architecture, and producing client-facing recommendations
-Working collaboratively in cross-functional teams to bring websites, apps and social media solutions to life in the most effective way possible
-Researching latest developments in digital communications and producing opinion and thought leadership presentations
-Working as part of pitch teams on new opportunities to generate ideas that help shape solutions
-Bachelor’s degree in Marketing or other applicable areas of study
-5+ years working in client-facing digital strategy
-Previous experience working with CPG clients
-Knowledge of the digital trends and the digital landscape
-Google Analytics or similar web analytics tools
-Strong analytical and reasoning skills