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Job Type: Direct Hire
Location: Irving, Texas
Posted: 2/7/2018

McKinley Marketing Partners is seeking someone for an upcoming Content Marketing Director position located in Irving, TX.

Position Overview

  • Responsible for the overall vision of the content strategy across the business in all channels
  • Work cross-functionally on content marketing strategy, planning and producing of materials in key marketing priorities
  • Provide strategic guidance in developing robust audience-centric content based on the user journey to deliver actionable results in marketing programs, campaigns and channels across businesses
  • Develop an evolving inventory of existing content, online and offline, to ensure synergy in all channels
  • Build content strategies and drive through to execution in key marketing deliverables with measurable impact
  • Craft content (writing, copyediting and packaging) to create consumable material in social, searchable and marketable bites including digital, direct response, video, print and other media
  • Develop communities and social connections to build following and brand engagement
  • Create and manage the brand guidelines ensuring consistent standards for content creation, voice, tone, style, distribution and repurposing for online and offline channels
  • Manage a high performing team that proactively advances the goals of the marketing organization

Qualifications and Experience

  • Bachelors degree in marketing or related field
  • 7–10 years of marketing and/or experience with user experience, creative and developing online capabilities
  • Proficient in content development including value proposition, writing, copyediting and packaging material based on channels (social, digital, direct mail, etc.)
  • Experience delivering communication in multi-faceted channels
  • Background in building out social communities or followers
  • Skilled in workflows and content management
  • Experience in agile methodology and practice is appreciated
  • Ability to influence and educate partners across the organization
  • Inspiring and respected leader with ability to grow, develop and build business acumen of team

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