Job Type: Direct Hire
Location: Irving, Texas
Posted: 2/7/2018

McKinley Marketing Partners is seeking someone for an upcoming Content Marketing Director position located in Irving, TX.

Position Overview

  • Responsible for the overall vision of the content strategy across the business in all channels
  • Work cross-functionally on content marketing strategy, planning and producing of materials in key marketing priorities
  • Provide strategic guidance in developing robust audience-centric content based on the user journey to deliver actionable results in marketing programs, campaigns and channels across businesses
  • Develop an evolving inventory of existing content, online and offline, to ensure synergy in all channels
  • Build content strategies and drive through to execution in key marketing deliverables with measurable impact
  • Craft content (writing, copyediting and packaging) to create consumable material in social, searchable and marketable bites including digital, direct response, video, print and other media
  • Develop communities and social connections to build following and brand engagement
  • Create and manage the brand guidelines ensuring consistent standards for content creation, voice, tone, style, distribution and repurposing for online and offline channels
  • Manage a high performing team that proactively advances the goals of the marketing organization

Qualifications and Experience

  • Bachelors degree in marketing or related field
  • 7–10 years of marketing and/or experience with user experience, creative and developing online capabilities
  • Proficient in content development including value proposition, writing, copyediting and packaging material based on channels (social, digital, direct mail, etc.)
  • Experience delivering communication in multi-faceted channels
  • Background in building out social communities or followers
  • Skilled in workflows and content management
  • Experience in agile methodology and practice is appreciated
  • Ability to influence and educate partners across the organization
  • Inspiring and respected leader with ability to grow, develop and build business acumen of team

Sign In

Not a member? Register

Related job openings

Email Marketing Director

McKinley Marketing Partners is seeking an Email Marketing Director for an upcoming position located in Irving, Texas. Position ... see more

Digital Marketing Director

Are you an experienced Digital Marketing professional looking for a career-changing Directorship? Then look no further, as we have a ... see more

Director of Digital Customer Acquisition

McKinley Marketing Partners is looking for a Director of Digital Customer Acquisition for an upcoming opportunity in Irving, TX.   This ... see more

Senior UX Content Strategist

Are you a Content Strategist looking to sink your professional chops into a meaty long-term contract opportunity? Well, look no further, as our ... see more

Digital Marketing Search Specialist

McKinley Marketing Partners is seeking a Digital Marketing Search Specialist for a project opportunity with an oil & gas client in Spring, ... see more

Marketing Operations Specialist

McKinley Marketing Partners' large financial services client is seeking a Marketing Operations Specialist for a 4-6 month contract. This ... see more

Senior Marketing Manager

McKinley Marketing Partners Washington D.C. based healthcare IT client is looking for an interim Senior Marketing Manager to join their team. The ... see more