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Job Type: Interim (W-2)
Location: Alexandria, Virginia
Posted: 7/5/2018

McKinley Marketing Partners is seeking a dynamic Acquisition Marketing Manager to acquire new leads with target accounts and drive engagement with our company. As the Acquisition Marketing Manager, you will drive corporate growth through dynamic lead generation and nurturing programs to include the areas of email marketing, PPC campaigns, social media marketing and various digital marketing efforts. This is a contract to hire opportunity.

Responsibilities

  • Manage the strategy, execution, and optimization of all paid search/SEM, display advertising, paid social and other top of funnel and retargeting programs, including 3rd party syndication and media programs
  • Integrate and align top of funnel acquisition programs through HubSpot
  • Collaborate with sales to create creative outreach campaigns to current and prospective clients
  • Manage the entire deliverable cycle, including initial planning, implementation, monitoring, optimization, analysis, and reporting
  • Manage a significant part of the digital marketing budget – optimizing programs on the fly to meet specific goals
  • Relentlessly analyze and optimize programs through A/B testing new audience segments, targeting strategies, and creatives, working in conjunction with agency, creative and content teams
  • Help strategize and lead the digital execution

Requirements:

  • Bachelor degree preferably in, Marketing, Communications or other applicable areas
  • 10+ years experience in email, digital marketing and SEM is required 
  • B2B experience preferred
  • In-depth experience using HubSpot or other marketing automation programs
  • Proactively handle responsibilities without being instructed and takes initiative to improve processes 
  • Strong writing skills for online and email content  
  • Ability to process data and draw insightful conclusions

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