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Job Type: Direct Hire
Location: Mahwah, New Jersey
Posted: 1/25/2018

McKinley Marketing Partners’ Northern New Jersey CPG client has an exciting opportunity for a candidate looking to help expand an already global presence! A cross-functional Associate Marketing Manager is needed to assist with industry events, manage projects, and implement marketing resources to develop the product portfolio.

Responsibilities:

-Lead brand awareness and advertising initiatives for the foodservice team in print and digital realms for a general audience as well as segmented targets

-Manage advertising efforts and contacts

-Maintain relationships with recipients of culinary sponsorships and plan events in alignment with objectives of both organizations

-Execute national trade show

-Manage and edit website through backdoor CMS system for several brand websites

-Manage and communicate new product/new graphic development process to all internal departments

-Work with the R&D team on development, Finance on P&L, and Purchasing on deadlines and packaging

-Evaluate the feasibility of cost and risk management for new product development by serving as a connection between the sales team and the R&D tea

-Manage packaging design changes with purchasing including dielines, plates, and communication with customer and sales representatives

-Develop solution-selling presentations for chain accounts

-Research and review menu trends to support solution selling story

-Develop product presentations that can be easily tailored for distributors, brokers and operators (trainings, dairy updates, competitive analysis, etc.)

-Plan and participate in national foodservice sales meetings

-Order promotional items that can be utilized for tradeshows and direct with customers.

Requirements:

-Bachelor’s degree in Marketing or related field of study (MBA is a plus)

-3 years+ of experience in Marketing, preferably within CPG

-Food service experience is a MUST

-Excellent organizational skills/ability to manage multiple projects & deadlines in a fast-paced environment

-Well-developed analytical skills to synthesize data and form meaningful conclusions

-SAP knowledge

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